Entries
- 01
Ambassador programs
Structured recognition programs for the company's most engaged external community members.
- 02
Developer community building
How developer communities form, grow, establish norms, and distribute responsibility beyond the founding team.
- 03
Documentation as product
Documentation as an owned product surface with users, measures, a roadmap, maintenance, and review requirements.
- 04
Content strategy
Planning, producing, distributing, measuring, and maintaining technical content for a developer audience.
- 05
Event tactics
Events consume a large fraction of most DevRel budgets. They are often the highest-cost activity per attendee reached. They also build relationships, brand, and content in ways that no other tactic does. This file is the operational guide.
- 06
Sponsorships and partnerships
Sponsoring something developers already pay attention to is often more efficient than building your own.
- 07
Sample apps and demos
A working sample application is the most credible evidence a developer can get that your product does what you say it does.
- 08
New DevRel programs
A practical guide for the founder, early-stage company, or DevRel manager building a program where none existed. This is the playbook the framework files prescribe; here distilled into operational steps.
- 09
DevRel anti-patterns
A field guide to the recurring failure modes. Each anti-pattern is described, attributed to its symptoms, and connected to the practices that prevent it.