Entries
- 01
Ambassador programs
Structured recognition programs for the company's most engaged external community members.
- 02
Developer community building
How developer communities form, grow, establish norms, and distribute responsibility beyond the founding team.
- 03
Documentation as product
Documentation as an owned product surface with users, measures, a roadmap, maintenance, and review requirements.
- 04
Content strategy
Planning, producing, distributing, measuring, and maintaining technical content for a developer audience.
- 05
Event tactics
How to choose, run, measure, and follow up on events without confusing a full room with a useful outcome.
- 06
Sponsorships and partnerships
How to choose, structure, and measure event, media, open-source, and community sponsorships.
- 07
Sample apps and demos
How to design, host, test, maintain, and retire sample applications and product demos.
- 08
New DevRel programs
A practical sequence for building a DevRel function from zero, including first hires, infrastructure, budget, and measurement.
- 09
DevRel anti-patterns
Recurring DevRel programme failures, with their symptoms, causes, and preventive controls.