DevRel notable works

DevRel practitioners produce repositories, books, frameworks, courses, and recorded talks that can remain useful after they change jobs. This is a partial catalogue of that work.


Open-source projects and tutorials

Kelsey Hightower

  • Kubernetes The Hard Way (github.com/kelseyhightower/kubernetes-the-hard-way): A step-by-step tutorial for building a Kubernetes cluster without a high-level installer. Multiple derivative versions adapt it to other environments.
  • nocode (github.com/kelseyhightower/nocode): A satirical “best programming language” repository whose README is the entire codebase.
  • kubernetes-up-and-running sample code: Companion to the Kubernetes Up & Running book.
  • Confd. Configuration management for etcd / consul / etc.

Adam Wiggins (Heroku)

  • The Twelve-Factor App (12factor.net, 2011): A twelve-part methodology for building software-as-a-service applications, published from Heroku’s operating experience.

Brian Douglas (bdougie)

  • OpenSauced (opensauced.pizza): Open-source analytics platform for measuring and growing open-source projects. Founded after his GitHub DevRel tenure; functions as both a product and a community-data infrastructure layer.
  • The OpenSauced Blog and Stars to Submitters content series: Writing about how repository visitors become contributors.

Daniele Procida (Canonical)

  • Diátaxis Framework (diataxis.fr): A documentation system organised into Tutorials, How-to guides, Reference, and Explanation. Canonical adopted it for its documentation practice.

Dion Almaer and Ben Galbraith

  • Ajaxian.com (founded 2005): Long-running blog covering browser APIs, JavaScript libraries, and emerging web standards during the Ajax / Web 2.0 era.
  • Mozilla Bespin (later Skywriter, then Ace). An early browser-based code editor project at Mozilla Labs.
  • Walmart Labs / Web Platform work. Subsequent enterprise developer-platform work after Mozilla.

Brad Frost

  • Atomic Design (book and web series, 2013 to 2016): A design-systems method that builds interfaces from atoms, molecules, organisms, templates, and pages.
  • Pattern Lab. Open-source tool for building design systems based on the Atomic Design methodology.

Kent C. Dodds

  • Epic React (epicreact.dev): Paid React course covering application structure, testing, performance, and patterns.
  • Testing JavaScript (testingjavascript.com): Companion course focused on testing.
  • React Testing Library (open-source): Now the standard React testing library; replaces Enzyme for most projects.

Lee Robinson

  • Mastering Next.js (masteringnextjs.com): Free video course on Next.js, originally published as Robinson’s personal project.

Wes Bos and Scott Tolinski

  • JavaScript30 (Wes Bos): Free 30-day JavaScript tutorial series built around small browser projects.
  • BeginnerJavaScript, Advanced React, etc. (Wes Bos): Paid courses with substantial reach.
  • Level Up Tutorials (Scott Tolinski): Long-running tutorial subscription service.
  • Syntax.fm (joint): Frontend and full-stack development podcast.

Theo Browne (t3.gg)

  • create-t3-app (github.com/t3-oss/create-t3-app): Scaffolding tool for the T3 Stack, including Next.js, TypeScript, Tailwind, tRPC, Prisma, and NextAuth.js.
  • Uploadthing. File upload service.
  • Ping.gg. Live-streaming production tool.

Sarah Drasner

  • SVG Animations (O’Reilly, 2017): Foundational book on SVG-based web animation.
  • Conference talks on SVG, Vue, and animation. Practical demonstrations of motion and interface engineering.
  • Frontend Masters courses. Courses on Vue, SVG animation, and related frontend topics.

Cassidy Williams

  • rendezvous with cassidoo. Weekly developer newsletter published since 2017, alongside Cassidy Williams’s personal-site writing and open-source projects.
  • HacktoberFest tooling and contributions. Various community-organising work.

Salma Alam-Naylor (whitep4nth3r)

  • whitep4nth3r blog and YouTube channel. Developer education across web technologies, AI, and developer experience.

Shawn “swyx” Wang

  • The Coding Career Handbook (book, 2020): Career advice for software engineers.
  • Learn In Public (movement and essays): Philosophy and practice of publishing work-in-progress; widely adopted in DevRel circles.
  • Latent Space (newsletter and podcast, latent.space): Interviews and analysis about AI engineering.
  • AI Engineer Summit and AI Engineer Foundation. Conference and community institution for the AI Engineer identity.

Will McGugan

  • Rich (github.com/Textualize/rich): Python library for rich text and beautiful terminal formatting. Extremely widely used.
  • Textual. Python framework for building terminal user interfaces; founded Textualize Inc. around the project.

Foundational books and longer-form publications

Guy Kawasaki

  • Selling the Dream (HarperCollins, 1991): Origin text for technical evangelism as a discipline.
  • The Art of the Start (Portfolio, 2004; Art of the Start 2.0 in 2015): Entrepreneurship classic, drawn substantially from his Apple Macintosh experience.
  • Enchantment, Reality Check, The Macintosh Way, etc.

Mary Thengvall

  • The Business Value of Developer Relations (Apress, 2018): The discipline’s first systematic ROI treatment.
  • DevRel Weekly newsletter: Long-running curated newsletter.
  • Community Pulse podcast (co-host): Long-running DevRel community podcast.

Jono Bacon

  • The Art of Community (O’Reilly, 1st ed. 2009; 2nd ed. 2012): Canonical community-management reference.
  • People Powered (HarperCollins, 2019): Modern community-strategy framework.
  • JonoBacon.com and YouTube channel: Long-running thought-leadership presence.

Caroline Lewko and James Parton

  • Developer Relations: How to Build and Grow a Successful Developer Program (Apress, 2021): Operational manual; introduces the Four Pillars framework.
  • Developer Marketing and Relations: The Essential Guide (SlashData, multiple editions): Industry reference combining survey data and field practice.

Christian Heilmann

  • The Developer Advocacy Handbook (open-source, 2010s): Practical guide published free online.

Stephen O’Grady

  • The New Kingmakers: How Developers Conquered the World (O’Reilly, 2013): Defining strategic text underpinning the modern DevRel business case.
  • The Software Paradox and other RedMonk research-based shorter works.

Kelsey Hightower (with Brendan Burns and Joe Beda)

  • Kubernetes Up & Running: Dive into the Future of Infrastructure (O’Reilly; first edition 2017, multiple revisions): Standard introduction-to-Kubernetes book. Hightower’s contribution as a co-author helped position the book as the practitioner’s first reference.

James Whittaker

  • How to Break Software series (Addison-Wesley, 2002 onward): Books on systematic approaches to software testing.
  • How Google Tests Software (Addison-Wesley, 2012; with Jason Arbon and Jeff Carollo): Defined how the industry thought about Google’s testing approach at a time when it was setting the bar.

Scott Hanselman

  • Hanselman on .NET and other technical books.
  • Hanselman.com blog (since 2002): One of the longest-running personal technical blogs on the web.
  • Hanselminutes podcast (since 2006).

Liz Rice

  • Container Security: Fundamental Technology Concepts that Protect Containerised Applications (O’Reilly, 2020): Foundational text on container security.
  • Learning eBPF (O’Reilly, 2023): Reference on eBPF for cloud-native engineers.

Tanya Janca

  • Alice and Bob Learn Application Security (Wiley, 2020): Accessible application-security book.
  • WeHackPurple community and courses.

Trisha Gee

  • IntelliJ IDEA and Java talks, articles, and live demonstrations.
  • JetBrains TV talks and conference sessions from her time at JetBrains.
  • 97 Things Every Java Programmer Should Know (contributor and editor).

Venkat Subramaniam

  • Practices of an Agile Developer, Programming Concurrency on the JVM, Functional Programming in Java, Test-Driving JavaScript Applications, and many others.
  • Long-running speaker at NDC, GOTO, Devoxx, JavaOne, and similar conferences.

Joel Spolsky

  • Joel on Software (Apress, 2004) and follow-ups: Essays on software development and management.
  • Co-founder of Stack Overflow, which became a central developer question-and-answer platform.

Stephen O’Grady, James Governor, Donnie Berkholz (RedMonk)

  • RedMonk Programming Language Rankings (published by RedMonk since 2012, building on Drew Conway’s 2010 analysis): Rankings that compare GitHub and Stack Overflow activity.
  • Multiple shorter monographs and the RedMonk blog archive.

Eric S. Raymond

  • The Cathedral and the Bazaar (1999): Foundational essay/book on open-source development models.

Karl Fogel

  • Producing Open Source Software (O’Reilly, 2005; continuously updated online): Practical guide to running open-source projects.

Nadia Eghbal (Asparouhova)

  • Working in Public: The Making and Maintenance of Open Source Software (Stripe Press, 2020): Analysis of open-source production and maintenance.
  • Roads and Bridges: The Unseen Labor Behind Our Digital Infrastructure (Ford Foundation, 2016): Earlier report on OSS sustainability.

Signature conference talks and talk series

Kelsey Hightower

  • Live-coded Kubernetes demos at KubeCon (multiple years): Multi-time benchmark for what conference live-demonstration can be.
  • “Beyond Microservices: From Service to Workflow” and other architecture talks.
  • “GitOps with Kubernetes” demonstrations.
  • Multiple keynotes at KubeCon, GitHub Universe, and other flagship events.

Guy Kawasaki

  • “The Art of the Start” keynote (delivered hundreds of times in different forms).
  • Various Macintosh-era evangelism talks.

James Governor

  • “Progressive Delivery” talks (popularised the term).
  • “GitHub Generation” and “Kubernetes Generation” keynote series at conferences.

Sarah Drasner

  • “Animating Vue”, “Functional CSS” and other CSS-and-animation talks.
  • Vue.js, JSConf, and CSSconf keynotes.

Cassidy Williams

  • Many JS-conf, GitHub Universe, and Next.js Conf talks; particularly known for humour-and-substance combination.

Scott Hanselman

  • Long-running conference keynotes and technical talks on .NET, the web, accessibility, and software careers.
  • The Hanselminutes podcast and hanselman.com archive provide the more durable record of this work.

Wes Bos

  • React Conf, JSConf, and React Summit talks; “What’s New in CSS” series at multiple events.

Theo Browne

  • GraphQLConf 2023 keynote, “The Right Size for GraphQL,” and frequent talks on React, TypeScript, and the T3 Stack.

Brian Douglas

  • GitHub Universe, KubeCon, All Things Open talks on open-source health and contribution funnels.

Liz Rice

  • “What is a container?” and “A beginner’s guide to eBPF” popular technical talks.
  • KubeCon keynotes (multiple years).

Dion Almaer and Ben Galbraith

  • Multiple OSCON, JSConf, and Ajaxian-affiliated talks through the 2000s and 2010s.

Standards and methodologies originated by DevRel-adjacent practitioners

  • The Twelve-Factor App (Adam Wiggins, Heroku).
  • Diátaxis (Daniele Procida, Canonical).
  • GitOps (Alexis Richardson and Weaveworks colleagues; widely promoted by Kelsey Hightower and others).
  • Progressive Delivery (term popularised by James Governor).
  • Orbit Model (Patrick Woods, Josh Dzielak et al.).
  • AAARRRP (Phil Leggetter: DevRel strategy framework).
  • Four Pillars of DevRel (Lewko & Parton).
  • The Developer Advocacy Handbook (Christian Heilmann).

Framing documents and manifestos

  • Atomic Design (Brad Frost).
  • The Cathedral and the Bazaar (Eric S. Raymond).
  • Producing Open Source Software (Karl Fogel).
  • The New Kingmakers (Stephen O’Grady).
  • Working in Public (Nadia Asparouhova).
  • Learn In Public (Shawn Wang / swyx).

Categories of DevRel-produced work

For someone deciding what work to produce, the spectrum looks like:

TypeEffortHalf-lifeExamples
Tutorial repositoryWeeksMany yearsKubernetes The Hard Way, JavaScript30, create-t3-app
Book1 to 2 years5 to 20 yearsSelling the Dream, The Art of Community, Kubernetes Up & Running
Open-source libraryContinuousIndefinite (with maintenance)Rich/Textual, React Testing Library, MSW
CourseMonths2 to 5 yearsMastering Next.js, Epic React, Testing JavaScript
Framework / methodologyMonths to yearsDecade+Twelve-Factor, Diátaxis, Atomic Design, AAARRRP
Signature talkWeeks of rehearsal3 to 5 years (recordings live longer)Kelsey Hightower’s KubeCon live-demos
Long-running blogContinuousAccumulating archive and audiencehanselman.com, RedMonk blog, Ajaxian
PodcastContinuousAccumulating archive and audienceHanselminutes, Syntax.fm, Latent Space, Community Pulse
NewsletterWeekly cadenceRecurring distribution to subscribersDevRel Weekly, Bytes, Pragmatic Engineer

The entries above use several durable forms: runnable tutorials, named methods, maintained libraries, books, and recorded talks. Their continued value depends on whether the underlying work remains accurate and usable.


What this list omits

  • Hundreds of widely-used open-source projects authored or maintained by DevRel professionals at companies (e.g., the React core team’s many libraries, the Vercel/Netlify team’s framework contributions, the AWS Heroes’ integration tools).
  • Most non-English-language works by senior DevRel practitioners outside the US/UK.
  • Most internal-platform-engineering works (Spotify Backstage, Netflix Spinnaker, etc.) where the line between “DevRel work” and “platform engineering work” is fuzzy.

See also