Entries
- 01
DevRel metrics
The hardest single question in DevRel: how do you measure what you're doing in a way that connects to business outcomes?
- 02
Activation metrics
For product-led developer products, activation is the most important DevRel-influenced outcome.
- 03
Community metrics
Layer 2 of the metrics stack: how is the developer community around your product doing? These metrics are leading indicators for Layer 1 business outcomes.
- 04
Business impact metrics
The metrics conversation that gets DevRel teams the most uncomfortable, and the most consequential for budget.
- 05
Vanity metrics
Numbers that look like they tell you something but don't. Every DevRel program produces some; the trick is to use them internally as health signals while never reporting them up as if they were business outcomes.