Metrics

Entries

  1. 01

    DevRel metrics

    The hardest single question in DevRel: how do you measure what you're doing in a way that connects to business outcomes?

  2. 02

    Activation metrics

    For product-led developer products, activation is the most important DevRel-influenced outcome.

  3. 03

    Community metrics

    Layer 2 of the metrics stack: how is the developer community around your product doing? These metrics are leading indicators for Layer 1 business outcomes.

  4. 04

    Business impact metrics

    The metrics conversation that gets DevRel teams the most uncomfortable, and the most consequential for budget.

  5. 05

    Vanity metrics

    Numbers that look like they tell you something but don't. Every DevRel program produces some; the trick is to use them internally as health signals while never reporting them up as if they were business outcomes.