04 SECTION ✣
Metrics.
A ENTRIES IN THIS SECTION ✣
- 01.
DevRel Metrics: Overview
The hardest single question in DevRel: how do you measure what you're doing in a way that connects to business outcomes? The 2022–2024 layoff wave exposed how many DevRel teams could not answer this question for their executives. This fi…
- 02.
Activation Metrics
For product-led developer products, activation is the most important DevRel-influenced outcome. It is also the most clearly measurable, which is part of why PLG companies have come to treat DevRel as core revenue infrastructure rather th…
- 03.
Community Metrics
Layer 2 of the metrics stack: how is the developer community around your product doing? These metrics are leading indicators for Layer 1 business outcomes. A weakening community in Q1 produces weakening retention in Q2 and weakening reve…
- 04.
Measuring Business Impact
The metrics conversation that gets DevRel teams the most uncomfortable — and the most consequential for budget. "What is the business impact of DevRel?" is the question every executive eventually asks, and the answer determines whether t…
- 05.
Vanity Metrics
Numbers that look like they tell you something but don't. Every DevRel program produces some; the trick is to use them internally as health signals while never reporting them up as if they were business outcomes.